Get Hired Fair (2023)
On January 18, 2023, the University of Toronto Career Centre hosted their January Get Hired Fair, where students and alumni had the opportunity to speak with representatives from over 70 organizations and to learn about the wide range of jobs opportunities available to them.
The main purpose of this event is to help students develop their networking skills and to gain insight into what the current job market looks like today.
I created the official Get Hired Fair logo and design template in April 2022, which has been used on all marketing material for both the September 2022 and January 2023 Get Hired Fairs.
Check out our Get Hired Fair 2023 Promo Video - Created by Elisa Lopez and Leena Sheikh
Campaign Efforts
I was tasked with leading all marketing efforts for the January 2023 Get Hired Fair. Our January fair was well attended, with an estimated attendance of 2000 students, which surpassed previous post Covid-19 event numbers by 300 students.
In order to ensure that the fair is well attended, and students are able to prepare for the event, I planned out all marketing efforts for the January Get Hired Fair, beginning in November 2022. Promotional efforts my team executed included:
A promotional video
Instagram and Facebook social media posts promoting the general event, premium employers, or event sponsors
Foam board signs (20” by 30”) placed in every building on campus, in high traffic areas
Bulletin Board Posters (8.5” x 11”)
A Frame Wooden signs placed on popular walking paths outside, and in front of building entrances
Hanging banner in the RAWC Gym and in Davis Hallway
Digital Signage promotion in every major building
A regularly updated student page and employer page on the official UTM Career Centre website
Below is a sample gallery of promotional graphics created for January Get Hired Fair and pictures from the event.
